Portfolio

A closer look at
what I've built.

From designing brand assets to building communities to creating operational systems to writing marketing copy - here's a sample to get a taste of my work

These are various assets I designed for my company CycleSnax - sharing them here so you can get a feel for my design sensibility. Everything from the logo and packaging to brand decks and social content was designed by me.

Logo

↗ Click to open Brand Deck PDF

Logo

↗ Click to open Brand Deck PDF

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Brand Identity

CycleSnax Logo & Visual Identity

Developed the full brand identity for CycleSnax from scratch - logo, colour palette, typography, and brand guidelines. The goal was to transmit our fun girlie vibe and standing out on a retail shelf.

Also created an internal brand deck to keep messaging and visuals consistent across packaging, social, and partnerships.

↗ Click to visit site cyclesnax.ca

↗ View profile Instagram

↗ View profile TikTok

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Website & Social

Brand Brought to Life Online

Built and designed the CycleSnax website from scratch. Also managed all social content across Instagram and TikTok, growing an engaged audience through educational content about cycle syncing and behind-the-scenes brand building.

Product Packaging

Packaging Mock-ups

Product Packaging

Packaging Mock-ups

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Packaging Design

Product Packaging

Designed packaging for our products. Had to balance Health Canada labelling requirements, brand integrity, and practical print constraints - all while keeping it visually compelling enough to sell off a shelf.

↗ Click to open Retail Pitch Deck PDF

Retail Pitch Deck

The Deck That Got Us Into Nature's Source

After 40+ cold outreaches, we got on a call with Nature's Source and this deck landed us placement at their stores. Designed to be concise and tell the story of who we are, who buys us, and why we belong on their shelf.

↗ Click to open Sell Sheet

↗ Click to open Booth Display Posters

↗ Click to open Order Resource

↗ Click to open Naturopathic Partnership Brochure

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Brand Collateral

Sales & Marketing Materials

A set of assets built to support CycleSnax across different touchpoints - retail sales sheet, pop up signs for booth events, product experience, and partnership outreach. Each piece was designed to feel cohesive with the brand while serving a distinct purpose.

Community building is where I've spent a lot of my energy (because I love it!). I've hosted large scale events attracting 150+ attendees to small intimate gatherings designed for deep connection. Here's a look at some of the community's I've built:

Women's Community · Events

Sister Circles

A curated event series and community I founded for women in Toronto. Intimate, intentional gatherings designed to foster real connection over transactional networking. I handled all programming, logistics, venue sourcing, and facilitation. I partnered with different practitioners like breathwork facilitators, inner child work therapists, somatic coaches, and more. Priced at $55/person, with ~15 attendees per event. Built and grown entirely through organic social and word of mouth - zero paid ads.

Secured branded partnerships with Amelia and BluBoho and hosted events on behalf of their organizations.

20+

Events produced

~15

Attendees per event

~$12K

Revenue, zero paid ads

Events · Gen Z Founders

Inner Circle - Co-Managing a 350+ Founder Community

In 2021–2022, I co-managed a Discord community called Inner Circle - a tight-knit space for 350+ Gen Z founders and builders based in Toronto. As Head of Events, I produced 6 IRL events that attracted up to 150 attendees each.

Handled everything end-to-end: venue sourcing, catering coordination, logistics, and on-the-day execution. It was my first real taste of what it means to build community at scale.

350+

Community members

IRL events produced

150

Attendees at peak events

Web3 · Discord Community

Sonr - Head of Community

Joined early-stage VC-backed Web3 startup Sonr to build their community from the ground up. Grew their Discord through targeted engagement, content strategy, and ambassador programming.

Produced 2 IRL events with 100+ attendees each, handling all logistics, promotion, and on-the-day execution from start to finish.

IRL events produced

100+

Attendees per event

IRL Community

Tuesdays in Trinity

For the past two summers, I have hosted weekly hangouts at Trinity Bellwoods Park - no agenda, no tickets, just an open invite for good people to meet other good people. Started small and grew into a recurring gathering with a rotating cast of ~20 people each week. A lot of the people who came to Sister Circles events found their way here as a way to stay connected to the community between events. A 150+ person WhatsApp group keeps everyone in the loop.

When it comes to ops, I know when a scrappy solution is exactly right and when it's time to build something more robust. I'm the kind of person who stays close to how things are actually running, spots friction before it becomes a problem, and designs solutions that unblock teams and create flow. My go-to tools are Notion and Claude Code. Here's a sample of systems I've built for my own life and work.

AI · Claude Code · Tools

Job Application Dashboard

Built a custom job tracking dashboard using Claude Code - because manually typing in job titles and company names into Notion was not it. The tool pulls the job title, company, and location directly from a posting URL so I never have to type it in.

Added AI-powered fit scoring too: one score from the recruiter's perspective based on my resume vs the job description, and one from my own perspective based on how I describe my dream role. Built on day 2 of learning Claude Code (you can follow my journey of building things with Claude on X or LinkedIn)

Problem Solving · Data · Ops

See How I Think

A job application asked me to submit a 90-second video answering this prompt: "The CGO asks you to build, by EOW, a dashboard that tracks our growth pipeline across many potential customers which also updates our key metrics. However, we don't have a data team and our growth and activity data is scattered across four different tools and a host of ad-hoc spreadsheets managed by different people. What is your approach?"

This was my answer.

Notion · Systems

Notion as a Personal & Business HQ

Notion is one of my favourite tools. I use it both to keep my personal life organized and for the businesses I've built. I use it to keep myself organized, stay on track, and build lightweight systems that actually get used. There isn't that much to see in this screenshot of my personal dashboard, but happy to dive in and show you more if we meet up!

For CycleSnax I built out a full business HQ on Notion: product development tracking, supplier management, order fulfilment, content planning, and a sales pipeline (because most CRMs cost money and Notion doesn't). I also used it for internal team rituals - standups, retros, and project tracking.

I will add more to this page later, but for now here is a blog post / newsletter I wrote for CycleSnax to give you a feel for my writing style (it is written in the CycleSnax brand voice which will likely differ from your brand).

Email Newsletter · CycleSnax

Lately been teaching myself how to vibecode using Claude Code and Replit. Below are two projects, but check out my recent posts on LinkedIn to see what else I'm building.

AI · Claude Code · Product

Lily - turns my grocery haul list into a meal prep plan

Every week I get an assortment of groceries delivered - and every week I wonder what I should make with all of it. I have a friend named Lily who, when presented with a random array of ingredients, somehow comes up with delicious recipes that use everything with zero waste. So I built myself a Lily.

I upload my itemized receipt, add any preferences or recipes I know I want to incorporate, and the tool generates a set of recipes tailored to what I have. I took it a step further and built a scheduling feature: I indicate when I want to cook, when I want to eat out, and any specific day-meal pairings - and it generates a full weekly schedule telling me when to thaw, when to cook, and when to eat leftovers. Decision fatigue around cooking at home: gone.

AI · Claude Code · Tools

Job Application Dashboard

It started as a Notion page where I was manually typing in job titles, company names, and application dates one by one. Tedious. So I used Claude Code to automate the process, now I paste a job posting URL and it automatically pulls the title, company, and location so I never have to type it in.

Then I added additional features like an AI-powered fit scores: one from the recruiter's perspective (how well my resume matches the job description) and one from my own perspective (how well the role matches what I'm actually looking for). Built this on day 2 of learning Claude Code - the whole thing took an afternoon.

A closer look atwhat I've built.

CycleSnax Logo & Visual Identity

Brand Brought to Life Online

Product Packaging

The Deck That Got Us Into Nature's Source

Sales & Marketing Materials

Sister Circles

Inner Circle - Co-Managing a 350+ Founder Community

Sonr - Head of Community

Tuesdays in Trinity

Job Application Dashboard

See How I Think

Notion as a Personal & Business HQ

Lily - turns my grocery haul list into a meal prep plan

Job Application Dashboard

A closer look at
what I've built.