Open to Chief of Staff & Community roles · Toronto & SF

Ashley
Azouri

Twice-founder. Community builder. Generalist who executes. I've taken companies from zero to revenue.

🚀 Builder 💡 Operator 🤝 Community-builder 📍 Toronto · SF
Ashley Azouri

A bit about me

I build things
I believe in.

My life has been motivated by two things: wanting to make the world a better place + wanting to be the best version of myself.

I've spent the past few years founding companies and building communities. I have worn many hats over my career and thrive as a generalist.

Now I'm looking for either a Chief of Staff role or a community building role at a startup whose mission I genuinely care about, with founders I can learn from and grow with.

If you're building something that matters - I'd love to connect 👋🏼

Experience

Every role
made me
sharper.

I've worked in CPG, Web3, FinTech, events, and community - always in environments where I had to figure things out fast.

Oct 2024 – Mar 2026
Founder & CEO
CycleSnax · Toronto, ON
Built a women's wellness CPG brand from zero to retail - $9,575 revenue, 200+ orders, retail placement at Nature's Source, all solo with no external funding.
Jul 2023 – Oct 2024
Founder
Sister Circles · Toronto, ON
Produced 20+ women's events generating ~$12K revenue. Built a 150+ member WhatsApp community and secured branded event partnerships with Amelia and BluBoho.
Apr 2022 – Jul 2022
Head of Community
Sonr (VC-backed) · Brooklyn, NY
Built and grew the Discord community for a VC-backed Web3 startup. Produced 2 IRL events with 100+ attendees each, handling all logistics and promotion.
Nov 2021 – Apr 2022
Founder & CEO
MyFund (FinTech) · Toronto, ON
Founded a retail investment platform. Selected for Next 36 and Launch House LA. Built a 30+ startup waitlist and recruited technical and legal co-founders.
Jun – Aug 2020
Business Development Manager
SUKU Vitamins · Toronto, ON
Qualified 20+ retail partners through cold outreach. Drove ~20% MoM growth in social click-through rates via a data-driven content calendar and influencer partnerships.
2017 – 2021
BCom, Finance & Strategic Management
McGill University, Desautels Faculty of Management · Montréal, QC
Co-President of Save a Child's Heart (3.5 years). Executive roles in the Management Undergraduate Society. Mentor at Desautels Women in Business.

Projects

I build things
from scratch.

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CPG · Women's Wellness
CycleSnax
Founder & CEO · Oct 2024 – Mar 2026

Hormone-supporting snacks designed around your menstrual cycle.

  • $9,575 in revenue and 200+ orders - zero paid advertising
  • Launched first sellable product within 3 weeks of ideation
  • Secured retail placement at Nature's Source after 40+ cold outreaches
  • Ran all ops solo: supply chain, packaging, fulfilment, and brand
Oct 2024 – Mar 2026 · Toronto, ON
CycleSnax booth
CPG · Women's Wellness
CycleSnax

Hormone-supporting snacks. Zero to retail in 3 weeks. $9,575 revenue, zero paid ads.

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Community · Events
Sister Circles
Founder · Jul 2023 – Oct 2024

A curated event series and community for women in Toronto - intimate, intentional gatherings designed to foster real connection rather than transactional networking.

  • 20+ events at $55/ticket with 15–20 attendees each (~$12K revenue)
  • Grew an engaged WhatsApp community to 150+ members
  • Secured branded partnerships with Amelia & BluBoho
  • Handled all programming, logistics, venue, and facilitation solo
Jul 2023 – Oct 2024 · Toronto, ON
Sister Circles event
Community · Events
Sister Circles

20+ women's events. 150+ community members. ~$12K revenue, built entirely from scratch.

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Web3 · Community
Sonr
Head of Community · Apr – Jul 2022

VC-backed Web3 digital identity startup based in Brooklyn. Joined early to build their community from the ground up.

  • Grew Discord through targeted engagement and content strategy
  • Produced 2 IRL events with 100+ attendees each
  • Owned all logistics, promotion, and on-the-day execution
Apr 2022 – Jul 2022 · Brooklyn, NY
Sonr community event
Web3 · Community
Sonr

Joined early as Head of Community. Built from zero - 2 IRL events, 100+ attendees each.

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FinTech · Startup
MyFund
Founder & CEO · Nov 2021 – Apr 2022

A platform enabling retail investors to invest directly into early-stage startups. Honestly, this was the startup that taught me how to build a startup.

  • Built a waitlist of 30+ startups through outreach and community
  • Recruited a legal advisor and CTO
  • Selected for Next 36 and Launch House LA residency
Nov 2021 – Apr 2022 · Toronto, ON
Launch House LA residency
FinTech · Startup
MyFund

Selected for Next 36 & Launch House LA. The startup that taught me how to build a startup.

View my portfolio →

Outside of work

A bit about the
human behind it all.

How I like to spend my time when I'm not building things.

Ashley at the Toronto Marathon Ashley's two dogs playing in the snow Friends gathered around a dinner table outside
🐕
Dog mama

Snowy and Buddy are my children who I love very much. They'll be coming with me wherever I land next!

🏅
I recently became a runner

I'm the type of person that likes to go all in, so when it came to running, I was no different. When I signed up for my first marathon, the longest run I'd ever done before was a 5k. After 6 months of training I completed it in Oct 2025.

📖
Romantasy reader

My adult reading life was self-help books and the occasional business read until I discovered Fourth Wing and entered my romantasy era. It's 20 books later but Fourth Wing is still my fave.

🍽️
Hosting gatherings

I think life gets better when you're surrounded by people who energize you... so I started making that happen. For the past two summers I've hosted weekly hangouts at Trinity Bellwoods Park, and I regularly bring people together for dinner parties. No agenda, just good people meeting other good people.

🏺
Crafting and photo snapping

Currently obsessed with air dry clay - there's something deeply satisfying about making something with your hands when your brain is always going. I also like to take pics of my life on my film camera, which makes me feel like a trendy Gen Z.

Let's connect

Looking for your
right-hand operator?

I'm looking for a Chief of Staff or community role at a mission-driven startup - based in Toronto and open to San Francisco. If that sounds like you - let's talk.